mParticle by Rokt — Official Product Documentation
Source: docs.mparticle.com (vendor primary documentation)
Last page timestamp: 2026-05-12
Fetch status: primary (tier 1 direct fetch)
Core Platform Capabilities
IDSync — Identity Resolution
mParticle's identity framework. Links anonymous and known user identifiers across devices and sessions into unified profiles. Underpins cross-channel audience membership and downstream activation accuracy.
Data Master — Data Quality Enforcement
Schema enforcement layer. Teams define data plans (expected event shapes, attribute types, required fields); Data Master validates incoming events against those plans and filters or flags non-conforming data before it reaches downstream systems. Reduces the data quality debt that accumulates in high-volume mobile/web instrumentation pipelines.
Audiences — Segmentation
Marketer-facing audience builder that operates on the unified profile store. Audience definitions can be pushed to downstream activation destinations in real time.
Custom Rules
Data transformation layer within the pipeline. Rules modify, enrich, or fork event streams before they reach connected outputs — without requiring changes to the source SDK instrumentation.
User Activity View
Real-time user profile inspection tool. Useful for debugging and for support teams verifying what data is on a given profile.
Privacy Compliance Tools
Native GDPR and CCPA support. The platform handles consent state propagation and data subject rights requests within the pipeline.
Real-Time APIs
- Events API — server-side event ingestion
- Profile API — real-time read API for user personalization (described as "real-time API to drive user personalization")
- Firehose API — streaming output for custom integrations
SDK Languages
Android, iOS, Web (additional options available via documentation links).
Cortex AI
Predictive AI product. Referenced in the documentation hub but positioned as a distinct product offering with separate documentation.
Integration Footprint
Documentation references "hundreds of vendors" without specifying an exact current integration count.
KG Relevance
- vendor.mparticle (TC-64): Authoritative primary source confirming IDSync, Data Master, Audiences, Custom Rules, Profile API real-time capability, and Cortex AI as distinct product. Raises source-provenance score for TC-64 proposal. Confidence sufficient for synthesize-and-apply when combined with acquisition context from source.prnewswire-com.news-releases-rokt-and-mparticle-merge-2025.
- Related proposal: TC-64