Zeotap Composable CDP — Snowflake Native App GA (August 2026)

Zeotap announced general availability of its Composable CDP as a Snowflake Native App on Snowflake Marketplace, August 5, 2026.

Key facts (via search corroboration, 2026-08-07):

• Full CDP stack — identity resolution (deterministic + probabilistic), SQL-free audience segmentation, multi-step cross-channel journey orchestration — runs as containerized services on Snowpark Container Services (SPCS) inside the customer's own Snowflake account. Customer data does not leave the Snowflake perimeter.
• UI layer (drag-and-drop audience builder, visual journey canvas, consent/governance dashboards) is delivered as a custom web app inside Snowflake via SPCS.
• Activation reaches 250+ destinations.
• Positioned against the broader 2026 trend of CDP capability moving into the data platform itself (compare vendor.databricks CustomerLake, announced June 2026).

Relevance to KG. Zeotap is not currently in the KG (knowledge-graph/nodes/vendor/). It is a plausible vendor.zeotap candidate — a Snowflake-native composable CDP entrant, relevant to concept.composable-cdp and to organizations already on Snowflake evaluating in-warehouse vs. reverse-ETL activation patterns (peer comparison to vendor.hightouch, vendor.census). Draft candidate written in evolution-log/2026-08-07/web-refresh.md for Technical Reviewer scoring — not auto-created per routine authority rules.