Tealium AudienceStream CDP — Product Page (2026)
Official Tealium product page for AudienceStream CDP (direct fetch unavailable; content from search-confirmed snippets).
Key facts (2026-05-07, via search):
- Product type: Server-side Customer Data Platform for identity resolution, visitor data enrichment, real-time segmentation, and integration with downstream marketing and CRM platforms.
- Core capability: Visitor stitching technology — creates a unified profile across sessions and devices (deterministic and probabilistic matching).
- Integration ecosystem: 1,400+ integrations (email, marketing automation, online advertising, social, CRM platforms).
- Real-time activation: Real-time action on audience changes — not batch-only.
- 2026 new features:
- Databricks connector: Unified Tealium CDP with Databricks AI/analytics; enriches customer profiles with Databricks ML predictions.
- BigQuery/Redshift/Databricks imports: Near-real-time or scheduled table-level imports from major cloud data warehouses.
- Audience sizing: Live estimate of visitor profiles matching audience criteria during creation/edit workflows.
- Attribute management UX improvements: Bulk actions, dependency visibility.
- Gartner MQ 2026: Tealium moved from Leader to Challenger (corroborated by salesforcedevops-net source and existing cxtoday.com source).
Relationship to existing KG nodes:
- Primary product-fact source for vendor.tealium candidate in
evolution-log/2026-05-07/web-refresh.md. - Relevant to TC-17 ("Tealium capabilities and raise vendor.tealium confidence").