Tealium AudienceStream CDP — Product Page (2026)

Official Tealium product page for AudienceStream CDP (direct fetch unavailable; content from search-confirmed snippets).

Key facts (2026-05-07, via search):

• Product type: Server-side Customer Data Platform for identity resolution, visitor data enrichment, real-time segmentation, and integration with downstream marketing and CRM platforms.
• Core capability: Visitor stitching technology — creates a unified profile across sessions and devices (deterministic and probabilistic matching).
• Integration ecosystem: 1,400+ integrations (email, marketing automation, online advertising, social, CRM platforms).
• Real-time activation: Real-time action on audience changes — not batch-only.
• 2026 new features:
  • Databricks connector: Unified Tealium CDP with Databricks AI/analytics; enriches customer profiles with Databricks ML predictions.
  • BigQuery/Redshift/Databricks imports: Near-real-time or scheduled table-level imports from major cloud data warehouses.
  • Audience sizing: Live estimate of visitor profiles matching audience criteria during creation/edit workflows.
  • Attribute management UX improvements: Bulk actions, dependency visibility.
• Gartner MQ 2026: Tealium moved from Leader to Challenger (corroborated by salesforcedevops-net source and existing cxtoday.com source).

Relationship to existing KG nodes:

• Primary product-fact source for vendor.tealium candidate in evolution-log/2026-05-07/web-refresh.md.
• Relevant to TC-17 ("Tealium capabilities and raise vendor.tealium confidence").