RACI Role — Accountable

org-dim.raci-role.accountable ↗

The executive sponsor who signs off on CDP decisions and is ultimately answerable for the outcome. Typically a VP Marketing Ops, CDO, CMO, or CTO. Recommendations for this role should be strategically framed: what are the business outcomes and risk tradeoffs, which architectural path is defensible to peer executives with different priorities (IT, Finance, Marketing), and what does the total cost of ownership look like over a 3-year horizon.