Salesforce Ecosystem CDP Evaluator — Deepen into Data 360 or Augment with Composable Activation

recommendation.salesforce-ecosystem-cdp-deepen-or-composable-augment ↗

For an enterprise with Salesforce CRM and Salesforce Data 360 (incumbent or planned) as the CDP layer, the evaluation is not "Salesforce vs. composable" but "where does the canonical customer profile live and which activation paths need to be served?" Path 1 (Deepen) commits to Data 360 + Marketing Cloud Next + Agentforce as the unified stack. Path 2 (Augment) keeps Data 360 as the Salesforce-ecosystem profile layer while adding a CDW-native composable activation layer (Hightouch or Fivetran Activations) for CDW-held ML models and non-Marketing-Cloud channels. The choice is driven by CDW data access requirements, ML model location, and channel breadth — not by cost alone.