AdExchanger — Meet Freshpaint, The 'Recovering CDP' That Pivoted Into Privacy Tech For Health Care

source.adexchanger-com.data-privacy-roundup-freshpaint-recovering-cdp-healthcare-2023 ↗

Independent trade media profile (AdExchanger, Nov. 7, 2023) on Freshpaint's pivot from general CDP to healthcare privacy platform. Key capabilities documented: HIPAA identifier blocking, user ID deidentification with anonymous masking, video embedding without IP sharing, and third-party tracker scanning. Safety-by-default architecture restricts sensitive health data automatically until marketers explicitly opt-in per destination. Pivoted after FTC's 2022 crackdown on digital health companies sharing patient data. Not a vendor source; AdExchanger is independent trade editorial.