CDP Institute — CDP Industry Attracts New Entrants Despite Slow Growth (18th Industry Update)

source.cdpinstitute-org.news-cdp-industry-attracts-new-entrants-despite-slow-growth-2026 ↗

The Customer Data Alliance and CDP Institute's 18th CDP Industry Update (published February 11, 2026, covering June 30–December 31, 2025) counts roughly 208 active CDP vendors globally, with 19 new entrants and 7 exits over the period. Notes a market that continues to expand while becoming more structurally differentiated, with AI-enabled capabilities proliferating and CDP functionality increasingly embedded in broader marketing platforms. Snippet-only — full report unavailable from this environment.