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Magic Quadrant for Customer Data Platforms 2026 — Gartner
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Gartner Magic Quadrant for Customer Data Platforms, published 26 January 2026 (ID G00836173). Leader: Salesforce. Challenger: Treasure Data. Visionaries: Adobe, Oracle. Niche Players: Amperity, BlueConic, Tealium. Authors: Lizzy Foo Kune, Rachel Dooley, and 3 more. Core thesis: the CDP market is bifurcating into platformization and agentification — buyers should assess needs for orchestration vs autonomy, prioritize warehouse-native composable architectures, and evaluate cost-to-value alongside agentic AI investment.
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