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Rokt and mParticle Merge to Redefine Real-Time Relevance — PR Newswire (January 2025)
source.prnewswire-com.news-releases-rokt-and-mparticle-merge-2025 ↗
Rokt announced a US$300 million investment in mParticle on January 16, 2025, taking a 100% stake. mParticle founders remain in leadership — Michael Katz as mParticle CEO, Andrew Katz as CTO of Rokt, Jason Lynn as mParticle CPO. Rokt powers 6.5 billion annual ecommerce transactions for 400 million customers including PayPal, Uber, and Hulu. Strategic rationale: combining Rokt ecommerce-moment relevance with mParticle real-time CDP delivers up to 50% better consumer and business outcomes for joint clients.
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