Rokt mParticle Launches Performance Engine, Led by Audience Agent — PR Newswire (June 2026)

source.prnewswire-com.news-releases-rokt-mparticle-launches-performance-engine-audience-agent-2026 ↗

Rokt mParticle launched Performance Engine on June 25, 2026 — a suite that turns first-party data into measurable revenue lift. Audience Agent, the lead capability, reasons through a brand's data to propose audiences for marketer approval (agentic, human-in-the-loop); Performance Accelerators then amplify the resulting audience into activation results. Available to select clients at launch, expanding through summer 2026. Cited early results: 117% increase in Google Ads match rate for Hardee's, 62% for Carl's Jr.