Salesforce Marketing Cloud Next — Official Launch Announcement (2025)

source.salesforce-com.news-stories-marketing-cloud-next-announcement-2025 ↗

Salesforce's official press announcement (June 2025) for Marketing Cloud Next, consolidating nine previous Salesforce marketing acquisitions into a single platform powered by Agentforce AI agents. Built natively on Data 360 (formerly Data Cloud). Supports both B2B and B2C marketing from one platform. Key agentic capabilities: Agentforce Campaign Creation, Agentforce Personalization Decisioning, Agentforce Web Curation, Agentforce Lead Generation and Management. Channels: email, SMS, and web. Conversational two-way email rolled out Spring 2026.