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Braze
Customer engagement platform (CEP) with AI-powered real-time decisioning (BrazeAI Decisioning Studio). Cross-channel orchestration across email, push, SMS, in-app messaging, and web. Receives audience data and activation signals from a CDP or CDW and manages delivery execution and experimentation. Not a CDP — Braze does not maintain a canonical profile or run segmentation independently of an upstream data source.
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